January 27th-31st at 12pm CST - Replays Available
AS SEEN IN
Juggling everything but not getting the recognition (or paycheck) you deserve
Always the problem-solver who steps in to fix strategy, systems, and team chaos
Craving flexibility but don’t know how to turn your skills into a career that fits your life
Burnt out from doing "all the things" for someone else’s business and ready to build your own success
Wondering where high-achieving, multi-talented women like you truly thrive
Hi! I’m Ashley—CEO of Prowess Project. After speaking with 1000s of business owners, I can tell you this with certainty: CEOs desperately need a right-hand leader to turn their big ideas into reality. They are searching for organized, strategic problem-solvers who can step in, take charge, and bring order to chaos.
That's where YOU come in.
Your natural strengths—efficiency, multitasking, and getting sh*t done—are exactly what make a powerhouse OBM.
I’ve seen it firsthand. My COO, Leah Steinkirch, started as an OBM, and she transformed businesses from behind the scenes. Together, we created OBM University —a program built on real-world CEO needs and proven OBM success strategies to help you transform your talents to land the RIGHT clients and build a career you love.
Hundreds of OBMs have made the leap. Now It's Your Turn!
Welcome to Prowess'
OBM UNIVERSITY
The Only Program that takes you from Multi-Talented to Booked-out OBM!
A Clear Roadmap to Success
Master the Right, In-Demand Skills
Real-World Training & Projects to Show Clients
Live Mentorship & Ongoing Support
A Fully Built OBM Business
Client Pipeline for Life
OBM University Diploma
A Powerful Network
This isn’t just training—it’s your ticket to a career that gives you freedom, financial security, and the ability to work
on your terms.
"I announced that I'm opening an OBM business yesterday. I got TWO consult calls! Prowess is changing my life. Thank you."
"Why OBM U? The holistic-ness, the coaching the community, the coursework and AI tech training! There literally is no downside"
"After the OBM training, I see my “patchwork” career as a benefit, NOT a liability."
Welcome to Prowess'
OBM UNIVERSITY
The Only Program that takes you from Multi-Talented to Booked-out OBM!
A Clear Roadmap to Success: Follow a step-by-step plan to become a confident, in-demand OBM.
Master the Right Skills: Business strategy, client management, operations, finances, funnels, and the latest AI tools to work smarter, not harder.
Real-World Training: Learn from experienced OBMs who have done the work and landed the clients.
Live Mentorship & Ongoing Support: Get personalized coaching and community so you're never figuring it out alone.
A Fully Built OBM Business: Walk away with a clear offer, pricing strategy, and ideal client profile so you can start landing clients immediately.
Client Pipeline for Life: Skip the struggle—we connect you with CEOs actively looking to hire OBMs.
OBM University Diploma: Show clients you’ve got the training, skills, and expertise to deliver results.
A Powerful Network: Join a community of high-achieving OBMs for support, collaboration, and growth.
This isn’t just training—it’s your ticket to a career that gives you freedom, financial security, and the ability to work
on your terms.
"I announced that I'm opening an OBM business yesterday. I got TWO consult calls! Prowess is changing my life. Thank you."
"Why OBM U? The holistic-ness, the coaching, the community, the coursework and AI tech training! There literally is no downside"
"After the OBM training, I see my “patchwork” career as a benefit, NOT a liability."
Tracy
OBM/COO
Denise
TECH OBM
Sarah
NEW OBM
Master Prowess' 4-Phase OBM Framework and AI tools that CEOs demand, making you more valuable. This 60+ hr training gives you the skills, systems, and strategies to confidently lead businesses—plus official OBM & AI credentials to showcase your expertise and stand out in the market.
Get everything you need to confidently launch and grow your OBM business, including legal & compliance guidance, step-by-step setup, accountability support, client acquisition strategies, and a done-for-you website template. Follow our guided 16-week growth plan to scale efficiently and professionally.
Get access to our done-for-you, AI-powered business audit you can immediately sell to clients for quick ROI. The Leverage Locator™ Tool pinpoints inefficiencies, uncovers growth opportunities, and positions you as a strategic OBM—so you can start delivering value and making money right away.
Stay supported with four live touch points a month, including strategy calls, tech tutorials, virtual office hours, and mastermind sessions. Get real-time advice, industry updates, and hands-on support to troubleshoot challenges, refine your strategy, and stay ahead as a high-value OBM.
Our proprietary client-matching technology continuously gathers data on your skills and work style to connect you with highly compatible CEOs seeking OBMs. The longer you're in, the smarter your matches become, ensuring a steady flow of top-tier opportunities.
Get expert feedback on your niche, website, resume, and LinkedIn to attract high-paying clients. We’ve helped 1000s of OBMs stand out and land opportunities—now it’s your turn!
Never feel lost—we’re here to guide you. Our structured accountability system includes check-ins, progress milestones, and inbox reminders to keep you focused and moving forward. And when you hit a roadblock, we’re right there to help you figure it out and keep going.
Surround yourself with experienced OBMs and mentors who’ve been in your shoes. Get real-time advice, brain-share, and encouragement when dealing with clients, pricing, or imposter syndrome—so you’re never alone in building your business.
Access years of expert coaching covering both cutting-edge strategies and proven OBM methods that get results. With 100+ masterclasses and templates, you’ll have the exact tools and insights you need to navigate every stage of your OBM business.
Get permanent access to a library of scripts, templates, and SOPs designed to save you time and streamline your work. Whether you're setting up systems, onboarding clients, or optimizing workflows, you'll FOREVER have the right tool at your fingertips.
We guarantee you’ll land a client using our battle-tested client acquisition strategy, which has worked for 100s of OBMs. Follow our step-by-step process, and if you don’t secure a client, you stay in the program for free until you do. (*Conditional guarantee. See details below.)
Skip the setup and start working fast with Prodezza, a ready-to-use CRM built specifically for OBMs. Preloaded with OBM U’s templates, scripts, and automations, this tool saves you 100s of hours and $1000s(!), making client management effortless.
"Y'all, you know you made the right decision when you tell your partner you can't wait to start work the next morning!!"
"I forecasted and am on track to bring in six figures this year with a flexible schedule."
"I was able to secure two clients on my own and one on my own using what I learned in OBM U to launch my business."
"Y'all, you know you made the right decision when you tell your partner you can't wait to start work the next morning!!"
"I forecasted and am on track to bring in six figures this year with a flexible schedule."
"I was able to secure two clients through Prowess and one on my own using what I learned in OBM U to launch my business."
MICHAL
PROWESS OBM
Linda
PROWESS OBM
Sarah
PROWESS OBM
let me say a little something from the heart. ❤️
I’m Ashley Connell, CEO of Prowess Project, an online platform that helps caregivers and career-pivoters upskill, network and get access to family-friendly jobs. Since 2019, our team has helped 1000s(!!!) of women secure work - in ways that worked for them and their families.
Point blank, I could not have achieved this dream without THE real-life Swiss Army Knife that is Leah Steinkirch, Prowess Project's COO. Leah is always three steps ahead of me turning my vision into reality and exceeds my expectations every single time.
Leah attributes her unparalleled strategy & get-it-done grit to her role as a mom and caregiver to her family. Not only has it trained her to be scrappy, solutions-oriented and creative, her empathy, strong communication skills and dedication to the mission make her absolutely invaluable.
I want this for all of the Leah's & Ashley's out there. Caregivers can be standout OBMs. So stop standing on the sidelines. There is an Ashley out there who NEEDS her Leah. Consider this your sign to get started.
Welcome to Prowess' OBM University.
See the core knowledge that you'll gain...
Who OBMs Work With & Why They Need You – Ideal clients, their biggest pain points, and how OBMs solve them
Business Operations & Strategy – CRM management, data analytics, reporting, pipeline management, and business auditing
Marketing & Growth Strategies – Funnel creation, demand generation, email nurture sequences, and database management
Team & Project Management – Operations strategy, team leadership, and communication best practices
Client & Meeting Management – How to lead successful client meetings, manage social media, and track key performance metrics
Software Integrations for OBMs – LMS best practices, AI-driven workflows, and automation integration
Dive into the practical tech skills YOU need to stand out...
AI & Automation – Prompt engineering, webhooks, custom AI agents, and chatbot development
CRM & Project Management – Full CRM system setup, automated workflows, and database creation
Dashboards & Reporting – Custom dashboards, AI-generated reports, and task automation
Marketing Tech – Podcast editing with AI, lead magnet automation, and event launch workflows
At-a-glance view of the tangible, actionable work to showcase (& sell) to clients
AI-Powered Onboarding Agent – Streamline client onboarding
Comprehensive Business Audit Tool – Sell this high-value service immediately
Custom Client Dashboards – Track data and performance metrics
AI-Generated Content & Automations – Build out marketing and operational efficiencies
Complete CRM Build – A fully functional system for managing clients and workflows
Lead Magnet & Email Nurture Sequences – Capture and convert ideal clients
Event Launch Systems – Plan, automate, and execute successful virtual events
Walk away with a complete business, not just training...
Lifetime Access to Prowess's Client-Matching Pipeline – Get the right client opportunities for you even after graduating
Fully Defined Niche & Offer – Clarity on who you serve and how to market yourself
Done-for-You Business Assets – Website template, nurture sequences, and software setup
Marketing & Positioning Tools – Resume revamp, LinkedIn optimization, and personal branding strategy
Personalized OBM Business Roadmap – 1:1 session to map your exact path to success
OBM Financial Toolkit – Budgeting, forecasting, and KPI tracking templates
Hear from Happy OBMs
What does OBM Univeristy cover?
"Not only did the OBM University help me get more clients, I got a raise from my current client due to my added value."
"What sets OBM University apart is its unwavering commitment to service. Ashley and Leah genuinely care about our growth and the businesses we serve."
"I've always been been called the fixer, the integrator,
and this is a way for me to have my own business and do that at the same time."
AUBREY
CREATIVE OBM
MIA
STRATEGIC OBM
AVA
CONTENT OBM
Getting Started
100+ masterclasses
Tech tutorials
Overview of business concepts
Strategies on how to scale a company
Access to Prowess' proven Business Transformation Prowess
Build and manage demand generation to secure your clients
Comprehensive OBM U Assessment
Leverage Locator tool + project plan to make your investment back ASAP
Defining your OBM Business
Business Starter kit teaching you to...100+ masterclasses designed to teach you step-by-step how to be an OBM
Find your niche
Build your offer
Craft your pitch
Perfect your resume
Concluding with personalized feedback on all!
Get OBM CLIENTS
Level up in the job pool - we have more data to match you with your perfect CEO
Resources to build your website, LinkedIn profile, & your business promos
Prospecting scripts and guides
Guided tutorials to create your lead magnet
Email nurture template
Strategy to get clients
Weekly accountability check-ins
Manage OBM Clients
Masterclasses focused on scaling your business
Discovery call template
First meeting call template
Audit checklist and walkthrough on how to help a client
Monthly calls for ongoing education
Monthly Q&A sessions
Private community of OBMs for sharing resources
MORE Happy OBMs
per month
6 payments
PAY IN FULL AMOUNT
See options: Affirm, Klarna, and others
CHECK OUT EVERYTHING YOU GET
INSIDE PROWESS'
OBM UNIVERSITY
Leverage Locator tool + project plan to make your investment (& then some) $10,000
100+ On-demand modules to get up to speed on our OBM Knowledge Base $10,000
Unlimited support including monthly calls, daily online support and 1:1 mentorship in exclusive community $6,000
100+ Templates & Tutorials to be an leader in the OBM industry $8,000
Proprietary system with checklists to transform client's business $10,000
OBM Business Starter Kit Priceless!
Ever-growing AI boosters to increase YOUR value & efficiency Priceless!
Professional designation as a vetted Prowess Online Business Manager Priceless!
Access to Prowess client matching tool to connect with prospects (placement not guaranteed) Priceless!
Secure your first client GUARANTEE* (terms & conditions apply) Priceless!
INCLUDED - AI MASTERY Course
INCLUDED - Guide to OBM Potential Workbook
BONUS - 30-day Action Plan to Get Your First Client
BONUS - Prowess Projects' Guide to Using LinkedIn to attract clients
BONUS - Top 10 ways to start your OBM business on $100
Covers everything from OBM fundamentals to client acquisition, operations, and automation.
A client-ready AI-powered audit tool you can sell immediately to make back your investment (and more).
Step-by-step frameworks to transform businesses and deliver high-value services.
Plug-and-play resources to streamline client work and save time in the OBM Vault
6 months of exclusive access to our CEO client pipeline would normally cost $6,000+, but you get lifetime access at no extra cost.
Follow our proven strategy, and if you don’t land a client, stay in the program for free until you do. (6 more months of access would normally cost $5,000+!)
Includes cohort calls, office hours, tech tutorials, and masterminds.
Includes daily online support, expert guidance, and 1:1 mentorship inside the private community.
Stand out as a vetted, high-caliber OBM trusted by CEOs.
Get tailored feedback on your niche, pricing, website, and client strategy to stand out and land high-paying clients.
Hands-on training in prompt engineering, automations, chatbots, and AI-powered OBM workflows.
Stay on track with a dedicated peer to motivate, strategize, and support you.
Includes legal guidance, website templates, email nurture sequences, and a structured business launch plan.
Proprietary software for Prowess OBMs to build there business in a software designed to scale their business.
Covers everything from OBM fundamentals to client acquisition, operations, and automation.
A client-ready AI-powered audit tool you can sell immediately to make back your investment (and more).
Step-by-step frameworks to transform businesses and deliver high-value services.
Plug-and-play resources to streamline client work and save time in the OBM Vault
Plug-and-play resources to streamline client work and save time in the OBM Vault
Follow our proven strategy, and if you don’t land a client, stay in the program for free until you do. (6 more months of access would normally cost $5,000+!)
Includes cohort calls, office hours, tech tutorials, and masterminds. (Live coaching is worth $500/month, totaling $3,000 for 6 months!)
Includes daily online support, expert guidance, and 1:1 mentorship inside the private community.
Stand out as a vetted, high-caliber OBM trusted by CEOs.
Get tailored feedback on your niche, pricing, website, and client strategy to stand out and land high-paying clients.
Hands-on training in prompt engineering, automations, chatbots, and AI-powered OBM workflows.
Stay on track with a dedicated peer to motivate, strategize, and support you.
Includes legal guidance, website templates, email nurture sequences, and a structured business launch plan.
Proprietary software for Prowess OBMs to build there business in a software designed to scale their business.
MORE Happy OBMs
*Placement not guaranteed. Ultimately, the CEOs hiring have final decision ;)
per month
6 payments
PAY IN FULL AMOUNT
See options: Affirm, Klarna, and others
Get your Questions Answered (FAQs)
Prowess' OBM University is for women who are the go-to when solving everyone's strategy, tech, or tactical problems. Why? Because you (not-so-secretly) love it! Designed for those who are always the "fixer", you've never knew where your skills can shine or who needed them, so you've put that dream on the back-burner.
Until now!
Not sure it’s right for you? Email us at [email protected]. You don’t want to miss this opportunity.
If you’re ready to stop wondering ‘what if’ when it comes to achieving that OBM career that you’ve always wanted, you’re in the right place.Prowess' OBM University not only deeply focuses on technology to automate and scale businesses, it is only program where as you are moving through the content, we are gathering data points on what clients would be perfect for the new you. From there, we use Prowess Project’s proprietary matching-technology to match you with the visionaries and freelancing opportunities that fit not only your skills, but your work-style and 100s of other factors.
The longer you work through the program, the smarter our tech gets, offering you better and better job opportunities. What are you waiting for?
Oh, plus, we added a Secure your first client conditional guarantee. See FAQS!
The first job offer. The robust network. The booked schedule. The strategic phases to tackle business problems. The reusable templates. The big payday. The tech tutorials. The satisfaction of doing something for YOU. The peace of mind that you’re on the right track. The pride of achieving your goal. The SUCCESS that headed your way, time and time again.
Plus, if you follow the program and don't get results, you stay in for free! See our Secure a client conditional guarantee.
So glad that you asked! At Prowess Project, we are decided to building an entire ecosystem for OBMs to succeed. That is why we offer training, networking AND client-placement. Here are some RESULTS:..
Success Rates of Prowess OBMs
- 83% receive interview invites (hiring decisions ultimately is made by client)
- 60% placed within 6 months from a Prowess client
- 100 days to first client on average
And see LOTS of glowing reviews here.
Yes, the Prowess Coaches will be hosting monthly calls AND will be accessible daily in Private Networking Group where they’ll offer direct feedback to all your questions.
One huge benefit of Prowess' OBM University is that upon graduation, you have access to OBM clients via our job pool. That said, we can not guarantee that you will get a client through us. There are lots of factors that go into making sure it's a right fit for all - timing, availability, background, work-style compatibility, and many more. That said, you should be able to utilize our OBM Business Starter Kit and tools in the demand generation principles learned in the program to generate clients for yourself :)
The work you do in Prowess' OBM University is the work that you’d need to do to train to become and start your OBM business. There isn’t “extra work” to distract or send you down rabbit holes. All activities are designed to build on each other and give you a step-by-step plan. There will be 1 hour of coaching calls a month.
Leah and Ashley have been paired as visionary and integrator for over 6 years. Together, they saw the need for Online Business Managers in market and have validated this need with 1000s of entrepreneurs. Leah is sharing the content, templates, tutorials, tools, etc that she uses as a COO so that you can exceed the expectations of any OBM clients that you take on. Ashley then understands intimately the needs of an entrepreneur and can help you speak to those and show the value that you will bring. If there is a team to help you step into an OBM role, it's Leah & Ashley.
Prowess Project's Leverage Locator™ tool + project plan is the first-ever AI-enhanced audit tool to make pinpointing the opportunities and weakness of a business easier than ever. Conducting the audit is solve for MORE than the OBM U purchase price.And it gets better... the Leverage Locator™ delivers a list of exactly what to go do to help the business AND how to do it. Does it get much better?
At Prowess, we care about RESULTS, and what is the top result that you care about? Getting clients!
If you follow our program consistency by submitting your progress weekly and agree to our first client terms, you may stay in the Prowess OBM University program beyond the 6 months and until you secure your first client.
See the requirements here (all are laid out in your terms & conditions that must be agreed upon joining OBM University). Qualifications for the guarantee:
- You will follow the weekly Action Plan checklist to set your OBM business up for success
= You will complete the weekly update report and post it in the Community channel
- You will complete the OBM University coursework & pass the assessment within 6 weeks of enrollment into the program
- You will attend the Monthly OBM live calls
- You will complete your 1:1 intro session with in 4 weeks of starting the OBM University
- You will submit an updated resume tailored to your OBM skills
- You will complete the Prowess Profile within 1 week of completing the OBM University final assessment
- You accept that the starting OBM rate for Prowess placements is $40/hr (your rate could be more)
If all the above is followed, and you are unable to find work, you can stay in the OBM University program for free until your first placement that falls within the OBM guidelines is achieved.
Terms and conditions
- Not applicable for full-time W2 roles
-Not applicable if only seeking roles above $40/hr for starting OBM
- Not applicable if one or more of the above are missed
- Terms & conditions are not negotiable
Even MORE Happy OBMs